Ryde is a cab service started by a team of first generation entrepreneurs: focuses on enhanced customer experience resulting from better perks for drivers.
Chennai witnesses the launch of a new cab service platform that plans to redefine the travel experience for all its customers. Following a press conference where renowned Actress Sneha graced the occasion and inaugurated the product, the founding team threw light on how the idea came about.
Competitors in the industry are profit focused and therefore fail in implementing a viable long term strategy that will ensure good customer experience. All cab drivers draw a very small percentage of remuneration, as a result the end experience for both the driver and the customer is disappointing many a times. To change the scenario, Ryde introduces a business model that focuses on driver benefits. The belief is that when you treat your employees better, they will treat your customers better. Ryde’s tagline “RYDE TREATS DRIVERS BETTER, DRIVERS TREAT YOU BETTER.” reiterates this concept.
“Upon having many disappointing experiences with cab drivers, we researched and understood that the Cab service companies were not offering a fair playing field for the drivers and were only running after increasing their own profits. This was a huge loophole in the business strategy. Customer is indeed king, but that is ultimately tied up with how a company treats their employees. We plan to start off with Chennai, and soon expand into multiple cities across India. Our larger vision is to enable smooth and eco-friendly commute experiences for customers.” the founding team said.
Customer benefits include cheaper fares, multiple ride bookings from the same account, no surge pricing, emergency button for safety, etc. Additionally, customers will be provided with AUX cables and chargers in all cabs, and refreshments for travel. For drivers, the benefits are numerous. Firstly, Ryde takes only 10% as commission and the rest directly goes to the driver. Moreover, In-App tipping is a feature that will help them earn more. An Emergency button ensures driver safety as well. Express Pay feature allows drivers to avail instant cash upon crossing the threshold of INR 2000. Home Duty feature helps drivers filter trips that lead them towards their home late at night. 24/7 helpline and 12 Car washes a year at an affordable price, are other attractive features. This entire host of benefits for drivers and riders leads to creating a beautiful and safe experience for both parties.